Moyes-Doctrine: Moyes' having to show his pokerface - needs to take the initiative back

These clubs who are using an open chequebook policy are using:
- External Investment
(that at one point will have to be paid back - "pound of flesh", Manchester City's investor's reliability is yet to be tested, along with the issue of foreign owners eventually taking the Premier League's teams abroad in "Franchises", the death of football in England)
- Property Portfolio's
(London clubs particuarly have taken advantage of the property bubble - thanks to the corrupt banks - increasing values have made them richer than other areas of the country, whilst Liverpool's issues are well known, and after 40 years of decline the magnificant city has finally stablised and has actually attracted external investment)
- Stadium Developments
(Numerous clubs have been able to cost effectively grow stadium sizes, and generate additional revenues easier than Everton, although at great cost to club tradition and history).
- Player Sales
(Reguarly generate additional revenues by selling players for profit to keep balance sheets intact)
- Further Debt
(Betting with and risking the future of the club and giving away future potential profit).

At Everton the ideal solution would, and has been used by Moyes - something of everything so that we don't become unbalanced as a club.

This silly season, the positive outcome of the last season is again being challenged. The supporters should be more patient. The club more decisive.

Unfortunately, the business negotiation models: The Funnel Method or The The Bread Crumb Method, has not got certain results required, or for other reasons Everton could not get in the initial position to get the right result and so resources were rediverted away from these players.
Kyle Naughton - was purely a case of dirty tricks employed by two club and agents. That can never be accounted for unless money is no object - which in the real world it is.
Fabian Delph - Leeds would never do business with Everton for marginal reverse of the above (Ken Bates stated as much).

However, over Joleon Lescott (made worse by the City-biased media - particuarly Sky Sports News - salivating over any speculation), some poor individual performances in preseason games - such as the defeat at Blackpool, has returned the feeling of dread from last summer. Moyes has inspite of difficulties has maintained his poker face.

Moyes looks to bring in Philippe Senderos (aged 24) and Rasmus Elm (aged 21), both close to signing... Moyes is yet to play his ace cards, and surprise everyone, because both of these reported possible fees do not cover the overall summer budget. So the question has to be asked, where is the rest going to be spent? Certainly Moyes isn't telling especially after what has happened with other clubs coming in whenever Moyes is linked. But any gambler will take a punt that Everton will spend again once these two are in - but no one will know until the deals are done. So don't discount Mr's Defour or Moutinho just yet.

It is confirmed that Everton have looked at and inquired for multiple players, of various fees. One thing is likely is - another fee will be paid even if Senderos and Elm arrive at Everton, as well as more youngsters. Moyes on behalf of the club will be looking to take back the initiative this summer. The key issue is timing. Too soon, and you pay too much, too late and you pay to much. But Moyes is certainly nobody's fool.

Everton lost the initiative this summer thanks to summer shady dealing by some hypocritical clubs, along with a constant and insesent media campaign constructed by Manchester City to apply building pressure to Everton FC.

Moyes will and has to take the initiative back.

Many supporters will be unaware of the promise Moyes made two years ago to "expand the Everton scouting network". Many supporters will probably be too glum this summer to know about The EFC Scouting Network Database - something Moyes introduced. A database used by the scouting network to keep records based on a highly modified/expanded video game version used as the foundation of the PC game - Football Manager (Sports Interactive/Sega) principally focused on names and records of key players and development players in squads world wide, EFC have exclusive access rights to the full database. Other clubs such as Chelsea pay agencies for access to 3rd party databases, but Everton under Moyes developed their own used only by Everton.

For this reason, taking players from the MLS/and US PDL in Arnoux and Peterlin, coupled with the expanded scout network, it can be sure that Moyes is far more informed on players world wide than any Everton FC manager before, and probably any in the Premier League, Manchester United and "Old-Pink Nose" Alex Ferguson included.

Improvements to this will be the need for Blackberry(R) and Wifi uploads to The EFC Scouting Network Database along with having a dedicated information and security manager to ensure that Moyes and Round have access to a constantly and streamlined information system. That continues to be an envy of the Premier League.

Signing players is more an art than a Science - like our infrastructure at the School of Science and Finch Farm.

Moyes needs the support. Everton need to retake the initiative. When the signings arrive it needs to be publicised widely - Everton are a buying club. A club with room to grow.

Then the real work will begin under David Moyes for the fight this coming season to regain our former position in the League, that 25 years ago this year was all ours.