New Everton kit failed quality control
Story by Neil Hodgson
EVERTON had to shelve the launch of the club's new kit because the first batch was not good enough.
The ECHO understands strip manufacturer Umbro decided to pull the original set of shirts after suffering problems with its producers in the Far East.
The firm is said to have cut its workforce back after a big fall in demand for its England shirts after the home nation failed to qualify for this summer's European championships.
It is understood there were subsequent quality problems with kits produced for Everton and two other Premier League clubs.
The Blues postponed the launch of its 2008-09 strip until this Thursday earlier this month, for reasons the club described as being beyond its control.
Fans reacted angrily when the original July 10 launch date was put back, pointing out that Liverpool's new kit has been on sale for some time.
Today, Umbro would not comment specifically on the quality of the first batch of Everton strips, although the club promised fans that kits going on sale this Thursday would be "of the highest possible standard".
An Umbro spokesman said: "The Everton kit delay was due to logistical issues in the Far East.
"We are 100% dedicated to providing clubs and supporters with the highest-quality kit and this will always be our number one priority.
"We produce millions of licensed products per year and take every step to ensure the highest-quality product is delivered to clubs and supporters."
An Everton spokesman said: "Historically, going back many years, Everton and Umbro merchandise has always been of the highest possible standard.
"Despite the issues experienced this year, we can assure our supporters the 2008-09 home shirt will be of the same standard as previous seasons."
Ian MacDonald, from Everton independent supporters, said: "This is a perennial problem which has started to become shambolic.
"People are consistently complaining about not enough merchandise being in the shops and if a deadline is not met, contracts should be made null and void.
"Fans want to get their season ticket and their new shirt so they go on holiday with pride, punch the air and show the world the team who they love to support."
neilhodgson@liverpoolecho.co.uk
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